You are an organization who has teams of people. People in teams are organized by levels of proficiency in their use of communication. Inevitably, some are better than others. The top people do certain things with their verbal and non-verbal packaging that the “others” do not. In other words, even if they were to say the exact same words, chances are they would get different results. In fact, many times people are using scripts and still not getting the same results. Why?
If you have this type of disparity in your team and if these same people are responsible for getting and keeping customers, would you like them all to be able to access and utilize the verbal and non-verbal persuasive communication skills of your top people? How?
Do you have some of these top people leaving? Succession planning is a hot topic in companies. Do these people have communication skills that you’d like to capture and document before they leave?
You know who is responsible for creating and/or keeping customers by communicating with them. They may be your coaches, business owners, sales people, customer service representatives, counselors, managers, service personnel, attorneys, healthcare professionals, accounting professionals, teachers, trainers and all employees who interface with customers.
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