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RSS? This Way…

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Posted on 16th July 2010 by Jade Handy in Uncategorized |What I'm Into

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 So, RSS.  Maybe you think this is only for those internet types or “social media types?”  It’s not.

It’s for business owners, professionals and all busy people that don’t have time to continually search the internet the way you’ve been doing it.

RSS *is like* a spam-free email inbox full of all your favorite email newsletters.

RSS *is like* a postal mailbox.  You can either drive to MidAmerican Energy your local newspaper or City Utilities office favorite magazine publisher to pick up your bill issue.  Or, you can have your recurring mail come to one mail box,… your mail box.

Do you Google?  Or use Google to seach the internet?

Do you sometimes find yourself searching for the same thing over and over, again?

Would you rather not?

If not, then “search once and subscribe.”  Then you won’t have to keep searching for the same thing over and over and over again.  Sound good?  Good, let’s go!

Here’s how.
1. find a web site with an RSS symbol.  Click on it.
2. find the Google button off to the right.  Click on it.
3. sign up for Google Reader.

Once you have a Google Reader account, and every time you find an RSS button that has a Google button, you’ll be able to “burn the feed” into your Google Reader aggregator.

If the RSS button doesn’t lead to a Google button, then
1. copy/paste the URL from the internet address bar at the top to the “add a subscription” button in your Google Reader (top left corner.)
2. And then, just like Prego, it’s in there!

Now here’s the “why do I do this?”  You can now do this…

1. after you do a Google search via http://blogsearch.google.com/ (the RSS subscribe button is above the fold on the left margin of the results page) or a Google search via http:/news.google.com/ (the RSS button is at the very botton of the results page.) 

2. when you want to subscribe to someone else’s tweets on Twitter without having to have a Twitter account yourselfGo to Twitter.com.  Do a search on the Twitter username (not their full name, e.g. jadehandy vs. Jade Handy.)  Click on the blue username link inside their tweet (tweet is short for Twitter message.)  On the right margin underneath all the thumbnail pictures is “RSS feed of USERNAME tweets.”  Click, then copy/paste the URL into your Google Reader’s “add a subscription.”

3. for a YouTube search, weather reports for your zip code, mutual funds, sports scores of your favorite team, newspaper/magazine articles, facebook entries, Google Calendar updates of you or someone else.  Oh yeah, and to get a job! (see the presentation below)

4. Wash, rinse and repeat for any other website that gets updated.

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Other resources for RSS:

What the Heck? RSS, Google Reader & a Starters Kit
What the Heck is RSS
TIPS n TRIPS (TNT): Learn RSS Feeds Top to Bottom
RSS = Relevant Signal Stream
Wikipedia
A Starter Kit for Your RSS Reading
What Is RSS? RSS Explained

View more presentations from inovolve.

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Photo Credit:  curiouslee on Flickr

I Can’t Believe I Just Realized This

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Posted on 22nd April 2010 by Jade Handy in Uncategorized

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Ever have one of those moments when you just realized something that was right in front of you the whole time? 

I don’t mean the type where you’re searching for something in the cupboard and it’s eye-level in front of you and you still don’t notice it.  I’m not even talking about when you run right into an elusive obvious aha!

I’m talking about this morning when I received an email about a new Panera Bread opening closest to my daily route.  The epiphany came when I realized I can eat there for LUNCH as another option. 

Why is this relevant to this blog post?  Because I have been talking about getting bagels for BREAKFAST from there for at least a couple of weeks and it never occurred to me that I would have another lunch option, that’s why! 

How could I have been so absent minded?  Where has the lunch part of my brain been? 

Well, the same mechanism that is working when you are at a business reciprocation breakfast, or something, and someone mentions a specific business type that you never attributed to being a good lead for that person is working here, as well.  This, BTW, happened to me on Friday. 

Yes, this past Friday.  Just previous to this occurrence, last Wednesday, I was enlightened with permission to post multiple blog posts daily in the same fashion.  Seems like I’m having a rash of these lately.  Hmmm.  I wonder what I’ll run into next!

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Photo Credit:  http://www.flickr.com/photos/13586721@N05/ / CC BY-NC-ND 2.0

Comment on Mark my words

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Posted on 8th February 2010 by Jade Handy in Uncategorized

Jade – Love this post. Do you read Dan Kennedy? If not, you should. His philosophy is that we all are in the marketing business… whether we know it or not. If you own a tanning salon, you are in the business of **marketing** tanning salons. If you own a coaching business, you are in the business of **marketing** coaching businesses.

If embraced, this is a mentality that can completely transform a person’s business.

Comment on What Does He Have That I Don't

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Posted on 19th January 2010 by Jade Handy in Uncategorized

“Everybody has talent, it’s just a matter of moving around until you’ve discovered what it is.” – George Lucas

http://zenhabits.net/2009/11/the-only-way-to-become-amazingly-great-at-something/

This is a quick read with good tips.  -Jade

Comment on Micro-Metaphoring

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Posted on 6th January 2010 by Jade Handy in Uncategorized

TV Show, Life Unexpected uses the micro-metaphor “Juno meets Gilmore Girls”

Comment on Control the environment

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Posted on 26th March 2009 by Jade Handy in Uncategorized

Of course it would.  Nice softeners, by the way.  Thanks for building on the example.

Comment on Control the environment

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Posted on 25th March 2009 by Jade Handy in Uncategorized

I wonder if the NLP pattern “number of times convincer” comes in here. Maybe it is more than familiarity. Or maybe familiarity is the basis of the number of times pattern.

Comment on Eats, Shoots & Leaves

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Posted on 26th January 2009 by Jade Handy in Uncategorized

Go to the link below for an example of the “now” punctuation ambiguity in a speaker’s context. About 2 min 15 sec into it and then again about 6 min and 10 sec into the video. You’ll have to listen closely, though, as she says it quickly.

http://www.lisaford.com/products_video.html

Click the video that is on the left side towards the top.  It’s the one above the “NEW RELEASE!” and below “Click on the play icon below to view Lisa Ford’s Video Demo

Lisa Ford is a leading speaker on the subject of customer service.

Comment on Trail with what you want

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Posted on 23rd October 2008 by Jade Handy in Uncategorized

The following is a specific example of this technique in a phone-based sales environment. If prospects are calling in based on the prospect receiving a voicemail, letter, or other marketing material from your team and you can help the prospect if the requested person is unavailable, then this technique of “trailing with what you want” is very helpful. Instead of encouraging the prospect to leave a voicemail or call back at a later time, sequence your words as, “Mike is unavailable. You could leave a voicemail for him, OR I can take care of you, immediately.” After all, the prospect called in because NOW is convenient for them, right? So, do the right thing for the prospect, you, and your company, by taking care of the prospect when it’s convenient for the future customer.

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