Are adjectives persuasive language’s best kept secret? Could be.
However, adjectives have made the news since I last wrote about them. So they’re not that big of a secret. :)
The aforementioned investigative article acutely and accurately describes how descriptive relevant adjectives play an vitally important role in the up-selling effect well-chosen adjectives have in profitable restaurants. Of all the places you would think of adjectives popping up, like QVC and other ever-present TV shopping channels I masterfully mentioned in Smart Start á la Carte on adjectives, now they’re getting long-overdue credit for restaurant menu success.
New succulent seafood salad. Baked cavatelli. Grandma’s homemade dark chocolate chip cookies. Miss Molly’s Jamaican Beef Patty.
Ready for blast of nitrous?
Minute Maid Orange Juice on the menu. Why? Yes, the adjectivinal value, if that’s a word. But, wait there’s more! It’s also gaining social proof (after all, who has heard of this strange new orange juice thing.) Hey – double up if you have to in order to get the highest and best possible use and effect and result from every effort and keystroke.
Adjectives are not just for menus anymore.
Adjectives can keep curious kids out of trouble. As serendipity would have it, my young son just gave me a great example of the broad reach of adjectives. “Guns”. “No son, Nerf guns.” In this day and age, I automatically felt the protective need (normally I’d resist the commercial tendency) to condition a more palatable label in case word gets out he likes Nerf guns. Crazy kids nowadays…
Even political candidates can get adjectivy with it (remember ‘gettin’ jiggy wit it’?) ‘Crooked Hillary’ ring a bell? Why does 2016 Republican Presidential candidate Donald J Trump label his opponents? It gets a lot of free press that’s for sure! It’s so sticky that the press can’t help themselves but to repeat it over and over. It also frames his opponents. It also adds flavor, texture and sizzle. ‘Lyin’ Ted’ (I actually like TrusTed.)
So, the next time you have to persuade for a living, test new and different adjectives. You might find adjectives make a big DIFFERENCE! –30–
More on adjectives … stateofmindcoaching.com/2010/07/friday-shout-out-2010-07-23/
Can you spot any of the rhetorical devices and persuasive elements in this post? reformed cliché, alliteration, answering my own question, ad hominem (guess who I attributed this to), parenthesis, neologism –oh hell– here’s a more exhaustive list of figures of speech!
Speaking of rhetorical figures. Can you spot the Dem’s adynata and Donald’s jeremiad, hyperbole and ad hominem? I can’t wait for the elenchus. I’ve about had it with the political quibbling.
This The Short series is/was an attempt to get back in the mode of writing for this site more often, again. Turns out is wasn’t so short nor short in time spent (it, however, was the sum and substance of the matter; gist, so we’ll see…
oh, btw –30– = “end of story” mark