It’s the illusion that if you do something against the grain, that you’ll get caught, you’ll be found out, and very bad things will happen. Ooooo. Sounds scary, doesn’t it.
Now, just to be clear. I’m not talking about being unethical or breaking the law. (If Beavis and Butthead come to mind, you found it funny.)
I’m talking about the fear of doing something “different” than the current accepted way of doing things. For example, in my earlier article, How to Get Prospects to Answer the Phone, I touched on this very thing. That breaking protocol and showing up at someone’s doorstep, unannounced, will result in all bridges burning forever. They won’t.
Imagining that bad things will happen if you go down a road less traveled is simply ridiculous. In fact, every good thing that has ever been discovered, was down that same road. Wouldn’t you agree? After all, discovered doesn’t mean recovered.
Most people, in business, just think of the bright side of the blue sky metaphor when someone wants you to give them something concrete, like money, for the “certainty” of a future gain. Sometimes it pays to apply this to other things trying to persuade you into doing something other than what you’d rather be doing. Like going out and making money, doing things you’ve never done.
See also, Not Right Now if you’re wondering why they are putting you off.
See also, 2nd Drive for more on going against the grain.