What Does That Font Say?

by Jade Handy on December 1, 2011

Fonts, when writing, are vitally important to persuasion.  Like this one.  Let’s say you want to persuade someone.

I think it says, “Damn cool.” 

But, that’s not what it actually says.  What it actually says is, “Pull up a chair, it’s going to be a while.”

Because it’s going to take more than a split-second to read it.

So, if you really want to get your message across quickly, be clear.  Make sure your message is clear.  Make sure your delivery is clear.

What fonts are more persuasive?  Sans serif (like Ariel.)

(btw – For verbal language, this means use words people understand and enunciate them, clearly (a.k.a. say it clearly.))

I can’t count the number of times I see hard to read fonts around town.  On signs, on vehicles, phone numbers, website URLs, and on and on.  Read this,

“If I can’t read your writing, I can’t call your number.”

Are we cool?

________________________________________

More on this blog about fonts?  Yes.  Read my article On Fire…fox 3.6.2.  Hint: check out #31.

You might find this article over at Article Valley interesting, Making stickers and labels more persuasive

Photo Credit: http://typofille.wordpress.com/2010/11/30/interview-michiel-van-der-born/

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