Bang POW – look who’s creating WOW!
Each week, we are offering up a Language Hacker Award (or three) for those that have exhibited the expertise to exercise with excellence the exegesis of expression.
This is the best of what’s out there in terms of the demonstrated understanding of persuasive communication no matter the context and industry. So, in other words, what I’m into and who’s into what I’m into. Hahmana hahmana,what?… I know.
This week, we honor 3 language artists…
Tony Robbins. Few persuaders have had the impact of this giant. He got his start in the motivational speaker world from legend, Jim Rohn. He sold tickets for Jim. Then he met and trained with some NLP (neuro-linguistic programming) insiders. He persuaded himself to become the best at what he does and along the way persuaded many many many others to do the same. Still, to this day, I am influenced by his KANI pitch. And he backs up his claims with cold hard cash. He has created an empire of seminar, media sales and endorsements. Not to mention his consulting clientele which was at one time bringing in $1 million retainers! Per year! Per client! That’s influence.
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Deborah Tannen. I was recently exposed to Deborah by Mike Wagner (see side bar.) How we never really crossed paths is beyond me. A simple Google search results in “Deborah Tannen is University Professor and Professor of Linguistics in the Department of Linguistics. She has published 20 books and over a hundred articles …” I’m asking myself right now, “How is it we never really crossed paths?!” OK, now I’m past that, already. I like this quote of hers I found on Thinkexist.com,
Saying that men talk about baseball in order to avoid talking about their feelings is the same as saying that women talk about their feelings in order to avoid talking about baseball.
I like it more for the linguistic pattern, but the content happens to be accurate, as well.
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Joseph Sugarman. Most of you don’t know who this is, but he is legendary in the field of copywriting. He is know for his mail order and direct mail campaigns. He is known to be among the first, or the first, to use toll-free numbers for credit card phone-in order. And, all this, plus more, has been the impetus for his nickname, “the mail order maverick.”
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So, there you have it, the Language Hacker Award recipients on this day in history, August 15th, 2010
