Don’t Fight It Write It

Don’t fight it, write it… into the plans. The architectural plans, that is.

Hat’s off to Panera Bread (hey, I’m not the only one who likes them.) For years, people have been trying to buy tasty great food. Only to be blocked, redirected and morally challenged. Morally challenged?

Challenged by social responsibility, might be more accurate, I guess. (Deciding not to walk through landscaped barricades vs. taking the long walk around on the sidewalk.)

For further clarification (and “metaphor-cation”), instead of landscaping with small plants to direct traffic, they are cementing the path that their customers are beating to their door.

Have you ever beat your head against the wall over and over and over, again, expecting a different result? Who hasn’t? Resistance comes in many forms.

Panera has chosen to take a different path. Literally. They have enough insight and emotional intelligence to go with the flow and embrace it, vs. trying to redirect it. Or, possibly, they took Katie’s advice,

…wear a tread in the lawn first.

Recently, Katie Ketelsen designed a-spot on metaphor for doing this.

Now, “don’t fight it, write it” is a sales mantra meaning, don’t put up any walls to getting the deal done. Get out of the way. Don’t bring up distractions. Don’t be the block. Instead, get it done. Write it up. Produce, produce, produce.

The title of this post also happens to be an excellent example of overlapping what you don’t want with trailing with what you want.

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Don’t fight it, write it. -who knows

Photo Credit: Jade Handy’s cell phone (courtesy of his spontaneous idea for a blog post)