If you can bridge thought from skid steers to corporate work, then you can quickly bridge to however you demonstrate value.
Skid steers, BTW, allow the operator to be up front to monitor the action and have the work done from the back end power unit using the mechanics of it all. Alan Weiss has done this with his ability to take on loads of work (crappy pun intended) in the field of consulting for customers that need him “where” they need him and not “when” they don’t.
Chris Brogan on being up front means to lead with what the customer wants to know. Simplify language. That’s a big part of it.
How can you be up front for your customers, while having the work be done by the power mechanism?
An example closer to Brogan’s than Weiss’ is keeping in mind the sales funnel. The key is to get people to the next step, not filter them out, needlessly. Make it easy for them by giving them what they want when they want it. But, no sooner.
Personally, I let rhetoric and persuasive language patterns do the heavy lifting for me. That way, all I have to do is create the content. Nothing sells itself.
I even find myself persuading myself to do things using patterns like the rhetorical figure anaphora. “Get there early and get online if you have to (in order to justify sitting there waiting)” is what I caught my self saying to myself this morning as I’m waiting to head out the door for an early morning coffee meeting.
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Just because you’re upfront with someone doesn’t mean you’re an honest person; you might just be someone in the passenger seat. -Brian Celio #analogy #reframe #counterfactual
I want to state upfront, unequivocally and without doubt: I do not believe that any racial, ethnic or gender group has an advantage in sound judging. I do believe that every person has an equal opportunity to be a good and wise judge, regardless of their background or life experiences. -Sonia Sotomayor #apophasis
Photo Credit: |Shrued on Flickr
