Just Enough Different

by Jade Handy on May 4, 2010

It’s been said that fortunes are built around products just 10% different than whatever else is out there.  No need to totally reinvent the wheel. 

Sometimes things can be too new.  Who knew?

As far as just 10% different, though, think diesel engines, SUVs, crossovers, and convertables.  Also, bell-bottom, faded, stone-washed and skorts.

Other times, it’s helpful to have something totally new.  Like Presidents!

Car companies try to have their cake and eat it too, with “The All New Such and Such.”  So it’s just enough of what you’re familiar with and just enough different so you notice.  How about “equal to 10% fruit.”  Whatever that is!

Persuasion is all about when to match and when not to match what the person in front of you is displaying.

Hint: match the stuff you want and mismatch the stuff you don’t want. 

You can start with the individual aspects of personality types.  Personality types are great for learning new things to pay attention to, but waaaaaayy overgeneralize.  So, stick with the individual aspects of each until you notice certain patterns emerging for yourself. 

Then, blend these aspects with even more specifics having to do with body language.  Have fun!


Choosing a name that is easy to distinguish from other words may help the dog learn it more quickly.  –Twitter RT @BeDogSavvy

It’s impossible to differentiate without being at least a little different.  -Jade Handy #sbns

 Photo Credit:  http://www.flickr.com/photos/santifc/ / CC BY-NC 2.0

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