This video demonstrates what this blog post is about, watch it first.
**You’ll either get good at marketing, or work for someone who is.**
In 2010, I’m changing this to “you’ll either work for someone who is good at marketing, or I’ll get good at marketing myself.” In that order. Also, with that punctuation. Get it? No, I’m mean, ‘get it.” Get this. Before this year, I’ve had limited success at marketing. I don’t mean sales, I mean marketing. I don’t mean advertising, I mean marketing. Marketing is distinctly different than sales and advertising. (If you don’t know the difference, read the rest of this blog post, “then” find someone who does.) This year, I’m making sales and marketing the same. Get that, also.
This post is two-fold.
One, get good at marketing. Get good at marketing. GET GOOD AT MARKETING. Who has heard this before? You can be the best in the world at something, but until you can get the word out, and rake ‘em in; you are, effectively, a “nobody”(Nobodies to Somebodies
Two, continue to think about how you are sequencing your self-talk. The other day, I’m working with a guy who happens to be very good at what he does. So good, in fact, that he can get under the wing of someone who is very good at marketing…for free! But, the thing that stops him is his debilitating pattern of trailing with doubt. Trail with what you want. So, I ran through an exercise whereby everytime he has a action-oriented thought, and he trails with doubt, he can condition himself to trail with conviction. Here’s a working example, “The guru, told me that my ebook has excellent potential and that I should go viral with it, but then I got back to [hometown], and I doubted whether this market is big enough for it.” into, “The guru, told me that my ebook has excellent potential and that I should go viral with it, but then I got back to Des Moines, and I doubted whether this market is big enough for it, and I say, ‘I’ll do it, anyways.’ “ Now, not to mention that his market is, actually, the world! Now, he has a reference for a powerful mental strategy.
What if Bill Gates said this to himself, Michael Jordan, George Carlin, (insert any well-known achiever!?,) sequenced ineffectively? What happens when they and we and you sequence for action? Join me in making this happen in 2010.
